Transaction Wireless, a provider of virtual and mobile gift cards, has launched a new gift card solution for social gifting. TW's gift card "store" built on Facebook Platform allows friends - especially ones who routinely count on Facebook's birthday reminders - to create customizable messages with instant delivery or a time-select option to arrive during a party, event or other special occasion. The card is delivered directly to the mobile phone and an email address for printing options.

TW's Facebook application is available immediately and is launching with Bass Pro Shops. Gift recipients don't have to be on Facebook to receive the card - delivery is made to mobile, email and via Facebook, simultaneously.

"Gifting on Facebook is super convenient and easy but until now the gifts have been virtual or a gift that must be delivered - taking days in the mail to arrive and with extra shipping expenses," said Bruce Springer, President and CEO, Transaction Wireless. "With our Facebook store offering, the delivery is instant, totally customizable with voice, video or text messages and, if you choose, you can announce to the rest of your friends on Facebook what you've just sent or received."